L R AS Published on Saturday 6 January 2018 - n° 216 - Categories:Africa
Women in Africa are important customers for off-grid solar equipment
Fenix International, bought by Engie in October, says women in Africa are important customers for off-grid solar equipment. Fenix, which sells off-grid solar kits in Uganda and Zambia, finds that women are bringing more
new customers than men, although only 20% of its kits are purchased by them. Fenix achieved about 60 percent of its sales in 2016 through personal recommendations, adding that women may have an even greater influence in solar kit purchasing decisions than the benchmark figures suggest.
GreenTech Media of January 3, 2018
read the whole article at https://www.greentechmedia.com/articles/read/why-gender-is-key-to-african-off-grid-energy-sales#gs.RfimHwY
